I’ve never been a huge fan of cross-posting between services. I’ve always felt that each service was its own thing, and deserved to be treated as such.

So why am I doing it now?

Simply put, the ongoing self-immolation of X(itter) has resulted in the fracturing of social media. Instead of just one site, we now have Mastodon, Bluesky, Threads, and all the others. Some of the people I want to follow are only on one of the successor sites. Each has its own culture and personality, but they’re more similar than they are different. All of them are essentially text-oriented microblogging services. Tumblr’s a bit different, but similar enough to be included.

Using a platform like Micro.blog that allows you to post once and syndicate it out everywhere makes it easy, so that’s what I’m doing (with the exception of Threads, which doesn’t have an API yet). Historically I’ve objected to this kind of broadcasting because it leads to lack of engagement on the various sites, but I have apps for all the services I’m using on my phone, and if I get a reply (or quote or like) I can reply back on the relevant site. I’m still reading everywhere, I’m just posting from a central location. It saves a bit of time.

Maybe someday we’ll see a consolidation of the social media world again. But for now, this is the best solution I’ve come up with.